No matter how effective and exceptional your marketing techniques and product, without effective customer service, you may lose customer’s trust. It is an integral part of any business, a small business can manage it easily, but medium and large scale organizations have to hire a professional team that can assist customers round the clock.
In today’s fast-paced environment and extensive use of social media, customers expect prompt support, hence many companies today leveraging live chat option to their website where you can address customer queries and assist them effectively.
Usually, we have seen lots of eCommerce websites and even enterprise sites having a live chat option. Once you browse their website and pop-up asks you whether you need any help. Here executing a Live chat option is an incredible way to keep customers happy.
# Increase Conversions & Boost Sales
Because you are now able to answer any questions or queries instantly, live chat helps to increase sales and drive more website traffic. It creates a positive impact on consumer’s minds and leads to a higher engagement ratio. Thus your sales will be increased directly via live chat.
Various studies have revealed that after integrating live chat into their websites, brands can increase 25% of conversion rates. When you integrate live chat, you will likely see an increase in traffic and user interaction.
Some users prefer to chat over email or phone support, for example, you are delivering groceries via an instacart clone application, people find chat options interesting and ask you about their goods, can resolve payment issues and many more.
# Building Long-Term Relationship
HubSpot stated that it is easier to entertain existing customers than to find new customers. Once your customers feel satisfied, they will stick to you only.
Moreover, they tend to be less price-conscious. Well-known marketing experts say that customers who are treated nicely are less concerned about price, they don’t bargain.
More than 65% of customers who have used live chat tend to come back and make purchases. When customers feel their voice is known and they chat with a person behind it, it establishes a connection to your business and shares their positive experience.
# 24*7 Availability
It is difficult for the business to provide round the clock support without any help. If you fail to assist, you may lose potential customers and prospectus. If the customer is already using your product does not like to wait for a long in a queue.
Hence a live chat widget on your website will provide prompt support to your customers without any timing issues and geographical barriers.
Live chat widget allows you to speed up the checkout process and provide them fast and efficient technical support regardless of what hour of the day.
Improved Customer Service
If you want to provide improved customer service, then considering integrating live chat options can prove to be a more beneficial option for you. It will solve all your customers' queries in real-time and provide them with a great experience which they demand from your brand.
Conclusion
Live chat software, no doubt an effective way to communicate with your customers. There are many other benefits of Live Chat, which help you drive more traffic and generate more leads. Moreover, it helps you build up your sales pipeline as customers switch from cold traffic to warm buyers.